Top makeup artists have access to the world’s most luxe and high-end foundations: La Mer, Clé de Peau, Tom Ford, Armani—you name it, they’ve used it. So given makeup artists' experience and authority within, we wanted to know which pharmacy foundations they love—because if a supermarket foundation impresses a celebrity makeup artist, then you know it’s good.
We asked 10 artists to share their all-time favourite pharmacy brand foundation. There were some clear standouts (we’re looking at you, Maybelline Fit Me!), along with a few must-know application tricks, so keep reading!
1 / 10
Makeup Artist: Amber Dreadon
Clients: Lorde, Haim, Sofia Ritchie, Florence Welch
Follow: @amberdmakeup
Favourite Supermarket Foundation: Maybelline Fit Me Matte + Poreless Foundation ($20). Check out all the latest eBay coupon codes, promo codes & discounts
"I discovered how great this foundation is when I worked on a couple of shows with Maybelline this season at New York Fashion Week. The shade selection is so great. It just looks like great skin. It's lightly matte so it wears really well during the day. I like to use a damp Beauty Blender and lightly build the coverage starting through the centre of the face and working outward. I also love using a couple of shades darker across the cheeks for a natural tanned effect, also applied with the Beauty Blender."
2 / 10
Makeup Artist: Denika Bedrossian
Clients: Kelly Osbourne, Kiesza, Matt + Kim, Kelly Cutrone, Kelis
Follow: @dendoll
Favourite Supermarket Foundation: Revlon ColorStay Foundation ($35)
"A personal favourite of mine is the Revlon ColorStay Foundation. This magical foundation has incredible long-wear and buildable coverage. Its oil-control components help with shine and it sets matte to the skin. I am constantly searching and trying for new things. As an artist, you never know what will surprise you and be incredible. I actually tried this after seeing so many commercials and finally decided to go out a buy a few shades. Hooked ever since! Supermarkets provide such a large range of beauty items for reasonable prices. Who doesn't love a good deal—especially for something you love to use! Because our skintone changes through seasons, it's nice to use something affordable, so you can change shades as often as you need. I love to apply foundation with a fluffy brush, preferably a kabuki style, flat and fluffy, almost like a shaving brush. This allows the product to blend and buff into the skin, rather than it sitting on the surface. I like to finish it with a soft stipple using a blending sponge."
3 / 10
Makeup Artist: Joy Fennell
Clients: Runway and editorial for Oscar de la Renta, Michael Kors, Marc Jacobs, Vera Wang and Carolina Herrera
Follow: @JoyFennell
Favourite Supermarket Foundation: Maybelline Dream Fresh BB 8-in-1 Beauty Balm ($16)
"My favourite supermarket foundation is the Maybelline BB cream. I joined Maybelline's New York Fashion Week team a few seasons ago and was introduced to this product then. Once I started using this product backstage on all the models, I fell in love with it. Now I use it on a lot of my shoots and clients and everyone is surprised how much they end up loving it. It's such a 'no fuss' product. Once it goes on you don't have to worry about it for the entire day. I've used it on several Self magazine shoots where the models are running and jumping in 30-degree weather and this product did not move an inch. The number one way I like to apply it is with my fingers. It goes on really smooth and blends easily under the eye area. I also like to apply with a damp Beauty Blender if I want a little bit more coverage. The Beauty Blender helps the product build on top of itself easily."
4 / 10
Makeup Artist: Kelly Hunt
Clients: Lizzy Caplan, Amber Valetta, Sofia Richie, Danika Yarosh
Follow: @kellykathunt
Favourite Supermarket Foundation: L'Oréal True Match Super-Blendable Makeup ($30)
"My all-time favourite drugstore foundation is the L'Oréal True Match. I discovered it way back when I was in college and had a bad breakout from stressing over all those midterm papers. Now I use it on clients whenever I need a product with great coverage that doesn’t get cake-y. True Match is not only a buildable foundation but it's also oil free, which is great for anyone with trouble-prone skin. It leaves a nice, even, and airy finish comparable to more costly foundations, and it’s got great wear for clients headed to events. For the best finish and coverage manageability, I use a damp sponge. It's definitely my supermarket secret!"
5 / 10
Makeup Artist: Julie Harris
Clients: Allison Williams, Ashley Greene, Kate Hudson
Follow: @makeupqueennyc
Favourite Supermarket Foundation: Revlon Nearly Naked Makeup ($26)
"I love the consistency and colour choices of Revlon Nearly Naked Foundation.I was sent the product when I worked with Olivia Wilde, so I applied it on myself first and realised I liked how natural it looked on the skin. It has light to medium coverage with a satin finish to give the skin a luminous and flawless look without feeling heavy. I like to apply it with a damp Beauty Blender sponge for light coverage, without looking cake-y."
6 / 10
Makeup Artist: Matthew VanLeeuwen
Clients: Lea Michele, Camila Alves, Minka Kelly
Follow: @makeupmatthew
Favourite Supermarket Foundation: Maybelline Fit Me Matte + Poreless Foundation ($20)
"My favourite supermarket foundation is Fit Me by Maybelline. I recieved the full line of foundations recently and immediately fell in love. The formula goes on so smooth and the texture is matte and silky without being dull or chalky looking. It has a beautiful skin-like glow that I adore! The coverage is buildable and it hides imperfections like a dream. It's my new go-to! I usually apply it with a Beauty Blender or a Shiseido foundation brush."
7 / 10
Name: Nicole Walmsley
Clients: Katheryn Winnick, Katrina Bowden, Phoebe Tonkin
Follow: @nicolewalmsley
Favourite Supermarket Foundation: L'Oréal True Match Super-Blendable Makeup ($30)
"L’Oréal's True Match Super-Blendable Makeup is a great supermarket foundation. It's an oil-free formula that provides light to medium coverage. I love that it comes in 33 shades! I found it because friends are always asking me which makeup to use, and I feel like most everyone who tries this will find a shade that works for them. It's divided into warm, neutral, and cool colours, setting it apart from other drugstore brands. I suggest using the tips of your fingers to blend the makeup into your skin. It has a very natural finish, and it layers well so you can add more makeup where needed and less where you don't need as much coverage."
8 / 10
Makeup Artist: Sage Maitri
Clients: Judy Greer, Jessica Capshaw, Melissa Fumero
Follow: @sagemaitri
Favourite Supermarket Foundation: Maybelline Fit Me Dewy + Smooth Foundation ($20)
"My favourite foundation from the drugstore is Maybelline Fit Me Dewy + Smooth. I discovered this after forgetting to pack my personal makeup bag on a trip. I always look for formulations that are labelled dewy and hydrating. This is actually oil-free and has buildable coverage. When doing my own makeup, I prefer to use my fingers to warm up the product and pat into the skin. My other go-to application is with a dampened Beauty Blender, tapping into skin.”
9 / 10
Makeup Artist: Robert Sesnek
Clients: Chrissy Teigen, Kate Upton, Kiernan Shipka
Follow: @robertsesnek
Favourite Supermarket Foundation: Revlon ColorStay Whipped Creme Makeup ($35)
"I love Revlon ColorStay Whipped Creme foundation. I needed a buildable cream foundation for a client that required a little more coverage, but my cream foundation of choice was not available in her shade. I gave this a try and everyone was blown away by the results! Since this is medium to heavy coverage, I always start with a damp Beauty Blender or sponge and sheer it out, then build as we need if areas require more coverage."
8 Supermarket Foundations Makeup Artists Love
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THE BEST FOUNDATIONS & eBay coupon codes for beauty products
In our daily beauty routines, there’s one important step that preps our skin for the rest of our makeup. Foundation is the basis that evens out skin tone, hides blemishes, and creates a smooth canvas so that killer galaxy eyeshadow and highlighter goes on without a hitch.
eBay coupon codes for beauty products: Check out all the latest eBay coupon codes, promo codes & discounts for 2016. ... your haul could consist of makeup, fragrances, and bath products, designer ...
For those with fair or dark skin tones though, finding the perfect foundation match can be challenging. For the longest time, brands would only cater to something in the middle. Luckily, many have now expanded their range of foundation tones so that everyone can find their perfect match, whether your complexion is light or dark. Here are a few options:
best foundations for light dark skin
Fair Skin:
The biggest obstacle for the fair-skinned is finding a product that doesn’t give off that unnatural orange glow or fake tan look. Well, some brands have heard your call, and now entire lines cater specifically to paler complexions, offering a range of super-fair shades to choose from.
One of the most popular is Bobbi Brown’s Skin Foundation Stick, which has shea butter and olive extracts that help it glide on flawlessly. The lightest of the tones is Alabaster, but there’s also a whole range of fair shades to choose from. There’s also beloved cult brand Illamasqua, which is inspired by Asian beauty balms. Try tones 01 and 02 of their Skin Base Foundation. They’re ultra light in color and still look natural and smooth.
Or maybe you have a go-to brand you want to stick with, but can’t quite find the shade light enough for you. Revlon Colorstay in Buff and Make Up For Ever Ultra HD Foundation in Alabaster are fair-skinned faves. But if you need to go even lighter, try Ultra Foundation Pro in Zero Minus from pro makeup artist brand Face Atelier. It’s an adjuster, so you just add a few drops to a foundation you already like, and it’ll lighten your product to whatever shade you need — almost like a custom foundation for your very own unique tone.
Dark Tones:
For dark complexions, you’ll want to test the foundation on your jawline and neck area, to make sure it blends smoothly in both zones. The True Color Stick Foundation in Hazlenut from Black Opal is specifically made for darker skin tones. It’s got SPF 15 too, which helps protect against the sun damage that often creates those pesky uneven spots.
Urban Decay’s Naked Skin Weightless Ultra Definition Liquid Makeup has super specific colors. If you know you have a warm or cool undertone beneath your deep complexion, this product comes in warms (with color codes ending in .0) and cools (ending in .5), making it easy to work with your individual skin.
One thing to note: if your skin is oily, you’ll want to go a shade lighter — because skin’s oils create an illusion of a darker shade. You might also want to try an oil-free product, like Fashion Fair Oil Free Perfect Finish Cream-to-Powder foundation. It’s a trusted company that’s been around for four decades, and their new cream-to-powder formula won’t make a mess or look cakey, all the while keeping your shine at bay.
Do you have ultra fair or dark skin? What do you use for foundation?
10 Halloween Costumes Perfect For Fun-Loving Middle-Aged Couples
Halloween. The one night of the year when it’s totally acceptable to be inappropriate and downright hilarious. For midlifers, it’s your one chance to throw caution to the wind, shock your kids ― and your neighbors ― and dress up however you want. We say, go big or go home.
Whether it’s nostalgia or just a little humor you prefer, we found the best costumes to rock one of our favorite holidays later this month.
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Middle-Aged Barbie And Midlife Crisis Ken
When your costume isn’t all that far from reality...
Total Boobs
Their kids will probably have nightmares for years to come.
The Emoji Couple
Flo From Progressive And Jake From State Farm
Flo and Jake from State Farm
LOL.
Netflix And Chill
Down with the lingo.
Kathy Bates And James Caan In “Misery”
Creepy... but also epic.
Wine And Cheese
Keepin’ it classy.
Hugh Hefner And His Playboy Bunnies
This will haunt your kids forever.
Lucy And Ricky
Or Fred and Ethel for the bickering couple.
“A Christmas Story” Leg Lamp
@MattJMuenster my mom was the leg lamp for Halloween
Hey, if you’ve got it, flaunt it.
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